Aug 16, 2009

Q: With the nature of the internet changing constantly, where do you see the future of online marketing headed?  (ie: What will be the next big marketing trend?) A: Don’t know.  Don’t care. I never try to foresee the future.  I just roll with the punches. As the markets change … change with them. What sells today may not sell tomorrow...

Aug 15, 2009

Q: With all the social networks, which ones are worth pursuing. A: My clients are primarily larger companies and businesses with deep pockets, so they pay me to set them with all of them.  The nice thing about that is that I get to see what really works and what doesn’t for a variety of business types.  Here’s what I discovered. You can make money...

Aug 15, 2009

Q Are there any particular marketing secrets that helped you more than any other? A I would have to say for me personally, it was all about “finding my voice.”  Call it a writing style on paper or a communication style in person, it comes down to selling yourself If you’re married, it’s because you ultimately “sold yourself.” You...

Aug 15, 2009

Q: What’s the biggest mistake you see made right now by online marketers? A: No followup. Unfortunately,  most online marketers offer their product one-time to their customers … then they move on to the next product. As  I learned over 40 years ago, when I offer  a product to 1,000 people and 15 of them buy it, there are still 985 people...

Aug 15, 2009

Q: What’s the idea of lots of multiple emails that are identical? — Interested to know about the psychology. A: There isn’t any  “psychology” involved. Having  spent over 40 years in mailorder (direct  marketing), I know for a fact that if I mail a piece  to 1,000 people and get 15 sales, there are 985 people on that list...