Dec 15, 2009

By David Breth. One of the most difficult aspects I find about email marketing is improving my open rate. After all, if your prospects do not open your email, they can not know what wonderful products and services you are promoting. Here are 3 proven direct response copywriting secrets you can use to increase your open rate and your bottom line. 1. Your subject...

Dec 15, 2009

By David Breth. Are You Testing And Tracking The Right Information? Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what is working and what needs to be tweaked or fine tuned for better results?  After all, better results mean more money in your...

Dec 15, 2009

By Jimmy Krug. Last week I had the privilege of speaking with a few Social Media Business Consultants.  When I started online during the mid-90’s, I built my own mailing list by visiting and participating in discussion forums.  Back then, there were only a handful of larger discussion boards.  Melvin Powers, a famed mail order expert from the 60′s and...

Dec 15, 2009

By Jim Straw. Here lately, I’ve had a number of calls saying … “I really need to find a unique product to sell by mail or on the Internet” – or - “My product doesn’t have anything unique about it” – or - “How can I make my product more unique.” The first thing I tell them is to “go back and...