Jul 19, 2010

By Jimmy Krug. When I started my first business as a young 20-something, I worked a lot of hours for very little profit. Come to think of it, there wasn’t any profit at all. Not when you total in the total amount of hours and time spent trying to “sell stuff.” In the terms of dollars and cents, there wasn’t a profit at all. The real profit, however, that...

Jul 19, 2010

By Jim Straw. Trust … on the web (Internet), in mailorder, or anywhere else in business or life … can only be “earned.”  Therefore, to inspire ‘trust,’ you must do those things which will allow you to “earn” the trust of the people with whom you deal. To begin with, how many times have you gone to a website and...