A Simple Guide For eMarketing

Oct 14, 2009 by admin

By Jimmy Krug.

Question: There is so much information out there about marketing online, where can a find a simple guide that I can refer back to as a foundation or starting point for my business?

Answer: I’ll give you my own right here.

eMarketing

Find your TARGET MARKET. Once you discover the simple formula successful businesses have been using for the past 120 years, you can apply it immediately and any product, service or business type imaginable. Find your target… craft your message… choose your media. Most businesses fail to identify the right target market. As a result, they’re about as success as the guy trying to sell snowmobiles in Florida. You can have the best product on the market, but you’ll go under fast trying to sell them to the wrong audience.

Don’t waste your time and money selling to the wrong target! There are three basic ways to find your market.

Demographic (Groups of people with common types of behavior, buying patterns, age group, etc.) Seniors, Teens, Collectors, Sports enthusiasts, opportunity seekers, working women, etc. Theses are all examples of choosing a target by demographics.
Geographic (People within the same area, zip code, neighborhood, etc.)
Associations (Trade Groups, memberships, Networking Associations, Clubs, etc.)

When I got started in late 1997, I tried building an online business by getting clients from all over the world. What I didn’t realize at the time was, I had a large group of people who fit the demographic profile of “my client” – right here on the Gulf Coast of Florida. Later, as I expanded, my company was hired to provide the email marketing services for Mark Sanford – who was running (at the time) for Governor of South Carolina.

Through that “Association,” I my service was then hired by Senator Chip Campsen of the same state. Most recently, the Democratic Party of Bradenton Florida sought me out for the same service. To this date, 90% of my business comes though Associations and I’ve come to be recognized as a Consultant, Guru, Writer and Teacher in this particular market.

Once you’ve found the right Target, the next step is to create the RIGHT MESSAGE for that target.

You can’t be everything to everyone. I just doesn’t work that way. The all encompassing approach to marketing will produce lukewarm results in the 21st century – at best. Your MESSAGE needs to be tailored for your particular target. Let me say that again – YOUR particular target. To do this, you’ll have to create a profile of them.

Who are they?
What do they spend their time doing?
What problems do they face on a daily basis?
How can your products and services be the solution to their problems?
Why should they buy from you as opposed to the competition?
Why should they believe what you’re saying?

TAKE THE NEXT STEP

Now, once you’ve identified a MARKET… and once you’ve crafted your MESSAGE… what’s the next step? The next step is to choose YOUR MEDIA. In this case, we’re talking about Internet marketing… so the question I’m asking is – methods will you use to bring your message to your market.

Just in this page alone, I’ve given you enough to get started creating the groundwork to marketing anything you can think of. It’s not complicated, but it does require time and testing – keeping what works, and ditching the rest.