Dec 15, 2009

By David Breth. One of the most difficult aspects I find about email marketing is improving my open rate. After all, if your prospects do not open your email, they can not know what wonderful products and services you are promoting. Here are 3 proven direct response copywriting secrets you can use to increase your open rate and your bottom line. 1. Your subject...

Dec 15, 2009

By David Breth. Are You Testing And Tracking The Right Information? Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what is working and what needs to be tweaked or fine tuned for better results?  After all, better results mean more money in your...

Aug 15, 2009

Q: What’s the idea of lots of multiple emails that are identical? — Interested to know about the psychology. A: There isn’t any  “psychology” involved. Having  spent over 40 years in mailorder (direct  marketing), I know for a fact that if I mail a piece  to 1,000 people and get 15 sales, there are 985 people on that list...