Jan 17, 2010

By Jimmy Krug. By the time 1987 had arrived, I’d already spent thousands of dollars on product creation courses, books, videos, etc.  I felt like a guy trying to teach himself how to swim before actually getting into the water.  Without a physical instructor standing beside me, I kept thinking, “I’ve gotta get this right the first time, because there’s...

Nov 16, 2009

By Jim Straw. Articles written on this subject have ranged … as they always do … from the ridiculous to the sublime.  Some were well-written bits of wisdom covering the mechanics of producing a newsletter.  Others propounded upon the importance of graphics.  A few suggested topics and content to consider. Having been a newsletter writer/publisher...