What’s Wrong With My Ad Copy?

By Jim Straw - Please, don’t ask me … What’s Wrong With My Ad Copy? I don’t know – and – neither does anyone else. — Beyond that, you are asking the wrong question. Granted, there may be obviously inappropriate, unfitting, unsuitable, improper, inept, inapt, incongruous, unseemly, or unbecoming words or phrases – or – an over use or misuse of jargon, vocabulary, dialect,...

My Marketing Journey – Then and Now

By Jimmy Krug - Marketing. The subject’s been done to death in some circles. I’ve read more books than I can count over the years and yet there are only two lessons (written by unknowns) that really stick with me above all the others. When I say, “stick with me,” I’m referring to their value and practical use. Yes, I’ve read Claude Hopkins and the modern writings of Jay Abraham and Dan Kennedy. I’ve read more authors than I...

Writing Headlines … most ad-writers miss the...

By Jim Straw - The late, great P.T. Barnum once said … “The great secret of success in anything is to get a hearing.  Half the object is gained when the audience is assembled.” Understandably, most of the  marketing gurus focus their efforts on teaching you how to “get a hearing” … how to write dynamite headlines … how to use “bullets” … how to use envelope...

Letters of Credit

By Jim Straw - This last month, one of the Business Lyceum Attendees … who wishes to remain anonymous … wrote to ask: “In your e-Letter, you say you have been involved in Offshore Banking.  So, where can I buy a Letter of Credit to use as collateral for a loan?” YES … I was, indeed, involved in Offshore Banking at one time.  Built the Bank up to over $21 Million in assets in less than 9 years...

Reports of the Death of the Sales Letter Have Been...

By Jimmy Krug. Several weeks month ago I received an email from an Internet Marketer named Armand Morin. Armand is known for his “Big Seminar” product as well as a series of products in his Generator series. Basically, he teaches Internet marketing and sells a variety of products and services in that niche. I purchased a few of his products in the past and found them to be more suited towards people just starting out as...

How To Write Better Ad Copy

By Jim Straw. Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” – All day long, the speakers had told the attendees all about how to submit their written works to editors and publishers … what to expect in a publisher’s contract … how to prepare a writer’s proposal … primarily focusing on how to “sell” what the attendees had...