My Marketing Journey – Then an...

Oct 14, 2011 by

My Marketing Journey – Then and Now

Tweet By Jimmy Krug - Marketing. The subject’s been done to death in some...

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Writing Headlines … most...

Jun 14, 2011 by

Writing Headlines … most ad-writers miss the mark by half.

Tweet By Jim Straw - The late, great P.T. Barnum once said … “The...

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Letters of Credit

Mar 15, 2011 by

Letters of Credit

Tweet By Jim Straw - This last month, one of the Business Lyceum Attendees...

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Reports of the Death of the Sa...

Apr 16, 2010 by

Reports of the Death of the Sales Letter Have Been Greatly Exaggerated

Tweet By Jimmy Krug. Several weeks month ago I received an email from an...

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How To Write Better Ad Copy

Jan 17, 2010 by

How To Write Better Ad Copy

Tweet By Jim Straw. Nearly 30 years ago, I was a guest panelist at a seminar...

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How To Use Copywriting Secrets...

Dec 15, 2009 by

How To Use Copywriting Secrets To Get Your Emails Opened. (Part One)

Tweet By David Breth. One of the most difficult aspects I find about email...

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