Apr 16, 2010

By Jimmy Krug. Several weeks month ago I received an email from an Internet Marketer named Armand Morin. Armand is known for his “Big Seminar” product as well as a series of products in his Generator series. Basically, he teaches Internet marketing and sells a variety of products and services in that niche. I purchased a few of his products in the past and...

Jan 17, 2010

By Jim Straw. Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” – All day long, the speakers had told the attendees all about how to submit their written works to editors and publishers … what to expect in a publisher’s contract … how to prepare a writer’s proposal … primarily...

Dec 15, 2009

By David Breth. One of the most difficult aspects I find about email marketing is improving my open rate. After all, if your prospects do not open your email, they can not know what wonderful products and services you are promoting. Here are 3 proven direct response copywriting secrets you can use to increase your open rate and your bottom line. 1. Your subject...

Dec 15, 2009

By David Breth. Are You Testing And Tracking The Right Information? Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what is working and what needs to be tweaked or fine tuned for better results?  After all, better results mean more money in your...

Aug 15, 2009

Q: I know the only way to determine effectiveness of a sales letter is to test, but what is considered a good conversion rate and how many numbers do you need to have for an accurate test? A: You’ve been reading the stuff put out by the college boys again. Conversion rates don’t mean a thing … it is  ONLY the $profits$ that count. If you...