By David Breth. (If you missed the first part of this article, please click here)
Create a buzz
…”your press releases should contain several “hooks” for the media. of course, the more hooks you have the better.”
Not only hooks but you also need to MAKE SURE you have your press release proof read for grammar and spelling… fact is the media and public works with you on different levels based on how “intellectual” you “sound”.
As a business owner you CAN use press releases to create a buzz for your spot before you arrive and after you leave. Using them before you arrive allows you to create a crowd who may see your buzz in the news on and or off line and show up to catch your next “newsworthy endeavor”. After your “newsworthy endeavor” you can place actual testimonials from people who “experienced” your “newsworthy endeavor” then alert those in a new area where you will be next this helps create local buzz even before you deliver your next “newsworthy endeavor”.
Plus, bloggers will start to use RSS feeds and Google Alerts to know where you are and this helps you create a free “street team”!!!
REMEMBER: A press releases is a newsworthy piece… NOT an advertisement!!!
Get to the point !!!
PS Please feel free to swipe and deploy (Not steal…but swipe my templates – - they are effective).
(Part Five)
NOTICE: This one (http://www.24-7pressrelease.com/press-release-rss/maryland-entertainment-agency-launches-new-website-for-party-event-planning-133692.php) is not long and drawn out just a straight to the point “Announcement” … after all I am giving “NEWS”… though it becomes an advertisement it is not structured like I am “just” advertising… it is educating people about something “new”.
Every-time I add new links or information on any of my blogs and web sites I submit a press release telling the world I have launched a new site, link, option, pictures, etc..
Guess what?
Also note for online press releases I usually start the headline with the area I am targeting… this way the search engines see this word then the next … so if someone types into Google: maryland kids magicians … guess what?
Go ahead give it a try. Use my proven press release methods for small business owners in good wealth… your bank account will love you for it!
I even found a book…
“David, why do you put so much emphasis on social proof?”
The Cold-Hard Truth
The cold-hard truth is it t is so easy to give advice… however giving advice you are actually doing in the real world is different than just giving advice built on what you think, heard or read and feel it is the best thing to do. You see I will only give you insight based on my real world experience.
There are MANY teaching about using press releases… I even found a book in the library several years ago and after some communication with the author to my “surprise” this person only wrote the book about press releases based on what they learned in college and they themselves never personally used press releases… NO NOT EVEN TO ANNOUNCE THE RELEASE OF THEIR PRESS RELEASE BOOK… Well this type of thing does not sit well with me.
So in a nut shell… I only write about what I know to be concrete facts!!!
_________________
David Breth
Small Business Profit Strategist
“Weekly Press Release Planning Made Easy:
52 attention getting press release ideas, writing tips, templates, and more”
http://www.davidbreth.com/PressRelease
PO Box 1037
Abingdon, Maryland 21009 – USA
(443) 866-2758
