The One Marketing Secret

Aug 15, 2009 by admin

Q Are there any particular marketing secrets that helped you more than any other?

A I would have to say for me personally, it was all about “finding my voice.”  Call it a writing style on paper or a communication style in person, it comes down to selling yourself

If you’re married, it’s because you ultimately “sold yourself.”

You have friends because you “sold yourself.”

You get hired to do a job when you “sell yourself.”

There’s a style that’s a natural fit for your personality.  It’s an extension of you.  Be yourself… or I should say – learn to be yourself while selling.  I don’t care if you’re talking about in person or in print.  My father and grandfather were loud, Jersey Italians.  It came natural to them and they were very popular in their niche.  When I tried being loud like them, it was a disaster.  That’s because that persona wasn’t me.  It wasn’t natural to who I was and it showed.

For me, that was the most important thing I ever learned.  Learning and finally believing that it was okay to be me.  Marketing yourself isn’t illegal, immoral or unethical.  The Greatest Gurus and teachers in every niche maximized their personality types, no different than a politician does, and it became an extension of their products, services and everything they do.

-Jimmy Krug
Online Mentor Magazine: August 2009